beauty / hair / lovely things

Bleach London at Boots


I’ve been dying my hair peculiar colours for over twenty years now, which is a bit scary but not quite so scary as my natural colour, which is a particularly unhinged shade of bright red. I’ve mostly stuck to pinks over that time but recently decided that enough was enough and switched to blue, which is surprisingly becoming – probably because I have a typical redhead sickly pallor going on or something.

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Anyway, although I prefer to do my dying the Old Skool way at home, I’ve still had moments when I’ve yearned to pay a visit to one of the Bleach salons in London, which specialise in colouring hair all manner of weird and wonderful shades. Maybe I’ll pay them a visit one day but in the meantime they have just collaborated with Boots to launch a rather brilliant range of coloured dyes, bleaching kits and treatments designed for colour treated hair.


Having now committed myself to blue hair for the foreseeable future, I couldn’t resist picking up a trio of blue and green dyes – the rather evocatively named Sea Punk (pale green), Washed Up Mermaid (pale turquoise blue) and Out of the Blue (a deep ocean blue) all of which are just £5 from Boots. I haven’t had a chance to try any of them out but they look beautiful in the bottle and I can’t wait to see how they turn out on my hair! They also have some really pretty peach, red, violet and pink dyes as well if that’s more your scene than the whole mermaid look.

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Also in the range are bleaching kits, a shampoo designed to remove unwanted hair colour (if this works then I can see this being very popular with my weird haired brethren as going from one colour to another can be SUCH a PITA!), a serum, a special conditioning mask and silver shampoo and conditioner for wannabe super blondes.

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As I’ve maybe gone a bit overboard with the old bleach of late, I picked up the Bleach Reincarnation Mask, which promises to ‘resurrect and hydrate bleached or coloured hair and improve elasticity with this repairing and moisturising Bleach Reincarnation Mask. Enriched with sunflower seed extract and micro wheat proteins to give great shine and strengthen colour vibrancy.’ Sounds great! I’m not expecting a miracle but it was only £6 for quite a big 200ml tube so why not give it a try!

Bleach London products are available from Boots now.

2 thoughts on “Bleach London at Boots

  1. I’ve looked forward to Bleach London’s Boot release for months! I like the sound of Washed Up Mermaid. Looking forward to seeing your results.

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